Creating a corporate writing style

Developing a corporate writing style will unify your company’s communications and create a unique ‘voice’ that enhances corporate recognition and brand awareness. To ensure that your corporate writing style is applied consistently, you need a style-guide.

Continue reading Creating a corporate writing style

Abbreviations and how to write them

The essence of good writing is precision and clarity, and the use of abbreviations seems an ideal way to ensure these essentials. Abbreviations, however, can take a variety of inconsistent forms in magazines and corporate literature, and few abbreviations have been standardised.This article looks at some of the ‘rules of abbreviation’.

Continue reading Abbreviations and how to write them