Why I always insist on a client questionnaire

The first thing I do when I am engaged on a new copy-writing project is to ask my client to fill out a detailed questionnaire. There are some very good reasons why I do this. Continue reading Why I always insist on a client questionnaire

How to choose and brief a copywriter

A copywriter who understands your business, how it works, why people do business with you, your strengths and weaknesses, your competition and what makes you different, will be able to add impact and persuasiveness to the messages you send out into your markets. Continue reading How to choose and brief a copywriter