When the presentation is over only the marketing collateral remains to impress.
Marketing brochures, product and service catalogues and product data sheets sell not only products and services, but the company and its capabilities.
What they say and how they say it is interpreted as an indicator of corporate professionalism and is one of the keys to successful brand-building. Well written and produced marketing collateral makes an excellent marketing resource.
Business Writing Services EU has created persuasive marketing collateral – crafting the right words to match the visual images and so deliver the appropriate message – on behalf of international clients such as Al-Argan, M-net, Dow, and Directions – and has worked with major international agencies, such as Horizon.FCB, on creating persuasive marketing collateral.
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