Our Blog

We occasionally publish articles on the art of business writing.

Our hope is to help your firm develop corporate writing skills that are clearly understandable and persuasive.

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Abbreviations and how to write them

Creating a corporate writing style

How to avoid death by PowerPoint

Italics – when to use them

Why I always insist on a client questionnaire

How to research keyword themes

How to write with clarity and impact

How to get the reader on your side

The eight (8) ingredients of persuasive writing

How to write benefits-oriented copy

When to emphasis features rather than benefits