The eight (8) ingredients of persuasive writing

Persuasive writing is the art of creating copy that induces readers to take a particular course of action … such as buying a product or service, signing up for a newsletter, altering their behaviour, changing their opinion, voting, and so on. But how do you write persuasively? Continue reading “The eight (8) ingredients of persuasive writing”

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How to get the reader on your side

Getting the reader on your side is vital if your writing is going to have an impact and be persuasive. Here are a few things you can do to get the reader believing in you. Continue reading “How to get the reader on your side”

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