The eight (8) ingredients of persuasive writing

Persuasive writing is the art of creating copy that induces readers to take a particular course of action … such as buying a product or service, signing up for a newsletter, altering their behaviour, changing their opinion, voting, and so on. But how do you write persuasively? Continue reading “The eight (8) ingredients of persuasive writing”

How to get the reader on your side

Getting the reader on your side is vital if your writing is going to have an impact and be persuasive. Here are a few things you can do to get the reader believing in you. Continue reading “How to get the reader on your side”