The essence of good writing is precision and clarity, and the use of abbreviations seems an ideal way to ensure these essentials. Abbreviations, however, can take a variety of inconsistent forms in magazines and corporate literature, and few abbreviations have been standardised. This article looks at some of the ‘rules of abbreviation’.
Paul D Kennedy (www.paul-kennedy.com) is a business consultant and writer with extensive experience in the Middle East. A short-story prize winner, he was the founding editor of Kuwait this month. His book Doing Business with Kuwait (Kogan Page, London, 1997 and 2004) is the definite guide to that country and is now available through www.kuwaitbusinessguide.com/. Arabic Tales for the young and the curious (www.arabic-tales.com), Paul’s recreation of Arab folk myths, is available on Amazon. Paul D Kennedy has written highly persuasive copy in both print and electronic media for local and international clients. He has a reputation for delivering effective solutions for corporate writing challenges.