WEBSITE CREATION

People want quick answers to their questions and quick solutions to their problems. Make it easy for them. A quality website will deliver the information they are searching for easily and without having to click around endlessly.

It’s job is to motivate your visitors to read your posts or do business with you. Thus, your website must be well-organized, clean, clear and concise, easy to navigate, visually appealing, well-branded, and fully functional.

Information ... such as contact information, location, and opening hours if relevant ... must be easy to find. If you are active on social media, links your profiles are an excellent idea.

Your website must be well-polished … this means that fonts and colours should be matched properly across your entire site and there should be no spelling, grammar or syntax errors. Nothing kills the first impression you give a visitor quicker than botched proof-reading and editing. Bad spelling suggests a lack of competence in other areas.

Your site must look equally good on smartphones, tablets, laptops and PCs, and in different browsers. Thus, your site must be responsive. This means your web pages can detect a visitor's screen size and orientation and change the layout accordingly.

A persuasive call-to-action is vital. What do you want visitors to do next? Contact you, sign up for a newsletter, register to be first to hear about your latest offers, or what?