Business Writing Services Logo Stylised Pen with green ink

  Business Writing Services EU  

       ..... clarity, impact and persuasiveness in business communications       

               

                         Home     |     About      |    Services     |     Fees    |     Contact     |     Site Map     |     Clients


 

 

 

 

Consulting

 

 

 

 

 

 

 

Services EU

 

 

 

 

 

 

 

 

 

 

Thorn Island

 

Publishing

 

 

 

 

 

 

 

 

 

 

Paul D Kennedy

 

 

 

 

 

 

Business

Writing

Services

Copywriting

Editing

Proofreading

Research

Report

Writing

Style

Consulting

Corporate

literature

Websites

Advertising

Copy

Annual Reports

Corporate

Profiles

Corporate

Videos

Marketing

Collateral

Technical

Manuals

Corporate

Newsletters

Corporate

Histories

Magazines

Memoirs

 View Paul D Kennedy's profile on LinkedIn  

 

Italics - When you should use them

The purpose of italic typefaces is to aid the reader’s comprehension by separating off certain words and phrases from their surrounding text. But when exactly should you use italics?

The basic purpose in typesetting a story or article for a book, newspaper or periodical, for print or online, is to enhance understanding of the text and thereby make the reading an easy, pleasant experience.

Roman type is the straightforward, upright type we read everyday in our newspapers, magazines and books, and on our monitors.

Italic is the ‘handwriting’ equivalent of whatever roman font we are reading. It has a sloping cursive quality that reminds us of the manual writing we learned in primary school.

Bold type is roman or italic font that has been emphasized by thickening and making it darker than the surrounding text.

The question is: when should we use which version of a particular typeface – roman, italic, or bold? The answer must focus on the reader’s needs and the reading experience.

It is obvious that for most copy the roman version of the chosen font should be used. This is because, having an upright face, it is the easiest to read and it is what readers expect.

Because the bold version of a font makes text stand out strongly, it needs to be used for highlighting important words, phrases and sections. Thus headlines, decks and subheads set in bold will, along with pull-quotes and other tricks of the typesetter’s art, provide the casual scanner with clues as to what your article or story is all about. The judicious use of bold in this way will induce him or her to read the main story.

Bold however is too strong to be used, except very occasionally, within body text. To set off words from surrounding text is the main function of italics.

So when should you use italics exactly? Here’s a sort of check-list, a mixture of accepted practice and my personal opinion.

Most of these when-to-use-italics rules apply equally to words in body copy, head-lines and captions, and whether you are typesetting books, articles, stories or web-pages.

[1] The names of ships and aircraft; eg: ‘The Caribbean Cruiser sank yesterday.’ This is the oldest when-to-use-italics rule. It allows the reader to quickly grasp what is being referred to in the message.

[2] The titles of poems; eg: ‘As You Go Dancing by James Stewart is famous among the literati of the Arabian Gulf.’ This is another very traditional use of italics that enables quick reader-uptake.

[3] Foreign words; eg: ‘We turned left and found ourselves in a cul de sac.’ Another very traditional use of italics that makes for quicker reading.

[4] The titles of books, newspapers, articles and stories within a sentence on their own without explanation; eg: ‘The Saturday edition of the Limerick Leader was always on the streets by Friday afternoon.’

However titles that appear within larger works are not italicized but are set off in quotation marks; eg, ‘“An Irishman’s Diary” in the Irish Times is sometimes interesting.’

[5] Latin phrases used to classify living things; eg: ‘Many people wonder why mankind is referred to as homo sapiens.’ Another use of italics that has been around ab aeterno.

[6] Where a word is used as an example rather than for its meaning; eg: ‘The word Kennedy is a proper noun.’ This is neater than setting the noun within single quotes as in: ‘The word ‘Kennedy’ is a proper noun.’

[7] For introducing new terms; eg: ‘In Freudian psychology reference is made to the ego, the super-ego, and the id.’ This is a neat solution for highlighting words that will probably be explained later.

[8] For the subjects of definitions; eg: ‘An odd number is any number that cannot be divided by two.’ This is useful for the reader as, should he or she wish to refer back to the definition later, a word in italics among a sea of roman letters is easy to find.

[9] For mathematical symbols: eg: ‘The standard acceleration of gravity g is 9.81183 metres per second per second.’ The symbol does not need to be surrounded by commas or single quotes which would be required if it were in roman type.

[10] For emphasis; eg: ‘Janice wasn’t the only girl at the party.’ The use of italics for emphasis is less intrusive than bold and more subtly suggestive.

[11] To indicate a character's internal reflections in stories; eg: ‘This just does not seem right, Janice thought.’ However many writers prefer other ways of expressing inner thoughts.

[12] Using a letter or number as a noun; eg: 'He was vexed because they had left out the d in his name.' However many writers would prefer to put a letter or number used in this way between quotes; eg, 'He was vexed because they had left out the ‘d’ in his name.’

That’s about it for the when-to-use italics rules. Except, what should you do if you find that you seem to need to use italics within italics?

If some word or phrase that should be italicised is already within a run of italics, the trick is to switch back to roman type for that word or phrase; eg: ‘I’m in a really weird situation, Janice thought.’  

This italics-within-italics solution works best when italics are used to highlight internal reflections; eg: ‘Why can’t we just look up Wikipedia for the answer? he wondered to himself.’

Of course, you don’t have to follow these when-to-use-italics rules. However most of them are in current use because they do aid reader comprehension.

Indeed, most of us have an instinct as to when the use of italics is appropriate. Perhaps you can devise better rules of your own. If so, let me know.

Copyright © Paul D Kennedy June 2008


Reprint and distribution rights: You may print and distribute this article as long as you print the entire article and do not edit it in any way, and include the copyright statement, the about-the-writer information and all website addresses. You may also distribute this article on the Internet subject to the same conditions and provided you keep all links active.

About the writer: Paul D Kennedy (http://www.paul-kennedy.com) is a business consultant and writer with extensive experience in the Middle East. A short-story prize winner, he was the founding editor of Kuwait this month. His book Doing Business with Kuwait (Kogan Page, London, 1997 and 2004) is the definite guide to that country. Arabic Tales for the young and the curious (http://www.arabic-tales.com), Paul's recreation of Arab folk myths, is available on Amazon and as an e-book from Mobipocket. Paul D Kennedy has written highly persuasive copy in both print and electronic media for local and international clients. For an effective solution to your corporate writing challenges visit http://www.writingservices.eu


Free Guide

Choosing & Briefing a Copywriter

Story Book

Arabic Tales for the young and the curious

Archives

Stories and Articles by

Paul Kennedy

Free Guide

The Internet, Webpages & Search Engines

On Writing

Short articles on writing and related topics

Kuwait Business Guide

The definitive guide to doing business with Kuwait

The Lid is Lifted

What really happened when Iraq invaded Kuwait in August 1990

Diabetic?

Beating Diabetes

 

 


Contact Business Writing Services:

Telephone:          +353-(0)1-2351539                                Mobile: +353-(0)87-4163688

         Email:           enquiry@writingservices.eu or paulkpg@yahoo.ie

  Snail mail:           Suite 17, Craiglands, Ardeevin Road, Dalkey, Co Dublin, Ireland


Home     |     About     |     Services    |     Fees     |     Contact     |     Site Map     |     Clients       

Copyright: ©Paul D Kennedy 2011                                                                                                                                             Last updated: 30th January 2012